Our essence is to care.soin
When the laundry is removed from the machine and continues to smell good in the closets. When you can sleep peacefully because your home is protected from insects. When the bathrooms are clean, the dishes are grease-free, and the kitchen is shining as though expecting to be used again. When there is care, protection, and hygiene, your home becomes the best place in the world. And each SOIN product helps you to turn your home into a place to feel good.
The Soin family
here is our history
1978 • foundation
Foundation of SIM Sociedade Industrial de Máquinas Ltda., a factory specializing in manufacturing machines and equipment.
1984 • sanitation sector
The company enters the sanitation sector with a very small line of products.
1997 • new management
The company has a new management and changes its corporate name to SIM Sociedade Industrial Ltda., keeping its focus on the sanitation sector.
1998 • updates
The products and packages are updated, and quality is improved. Insecticide UFFA is launched.
2000 • growth
Marcado pelo crescimento exponencial da presença de marcas no mercado nacional.
2005 • new name
ZAP Clean, the brand of the future: brands SIM, WC Box, and WC 2000 are unified. The company changes its name to SOIN Sociedade Industrial.
2009 • secar’s success
SECAR is ranked the 5th Brand of Air Purifiers of Brazil by Nielsen. And it still is.
2010 • verticalization of the productive processes
The company makes approximately 85% of its packages, improving, in this way, its efficiency.
2017 • new positioning
The company reformulates its positioning to:
It feels good to be home! Its goal is to take wellness to your home with products for home protection, hygiene, and air purification. It is a new phase of expansion and sales success.
